21 Rules To Manage Your Corporate Facebook & Twitter Page

Having a corporate Facebook and Twitter page can help your business receive the online presence and branding that you deserve. Many of today’s consumers are turning to social media as a way to learn more about certain companies or brands, and they’re even using these platforms as a way to earn some customer service.

As a business, it’s very important that you know how to accurately manage your corporate social networks so that you’re providing your customers and followers with all the information and service they deserve. The following are 25 rules to help you manage your corporate accounts.

2. Use first person plural- When you’re tweeting or posting status updates about the business, never use first person singular (I) or third person (they, them, etc.). The posts and tweets are coming from the business as a whole, so stick with first person plural (our, we, us) instead.1. Have a plan- Before you tackle social media, make sure that you have a plan. Know which platforms you want to use, who will be in charge, and what type of content you’ll push out.

3. Automate, but don’t overdo it- Automation can ensure that your accounts are constantly being updated with new information, but make sure that it’s not the only form of communication you’re using.

4. Respond- When a customer or follower asks a question or leaves a comment on your page, respond. It will make your company stand out, and it will make the customer happy.

5. Set goals- Every company should have a goal in mind for their social accounts. Do you want to gain more followers? Do you want to earn referrals? Do you want to learn more about your target audience? Decide on a social media goal, and make sure to monitor your progress throughout the year.

6. Use images and videos- Some people think that Facebook and Twitter are only for words, but you can add pictures and videos too, and these are great ways to attract your followers.

7. Ask questions- One of the best ways to entice conversation from your readers is to ask questions. Just make sure facebook and twitter are relevant to your business.

8. Use consistent tone and style- It’s important that the tone and style of your posts is always consistent. If it changes, it will confuse your followers.

9. Post consistently- Make sure that you’re posting consistently. If you post every day one week and then only once the following week, you’ll also confuse your readers.

10. Be professional- Using inappropriate language, being rude, or attacking a customer is a bad idea.

11. Use hashtags- If you’re using Twitter, make sure that you use relevant hashtags to help users find your content. Just keep it to three or less.

12. Retweet- If a follower says or posts something that interests you, retweet it or comment on it.

13. Designate a team- Designating a social media team or manager is very important because it ensures your pages are being monitored and it adds consistency to your image.

14. Post links- Be sure to link out to other sites or articles that interest you. You can even link back to your website, just don’t do it too often.

15. Separate your products- If your company has major products that have their own target audiences, you may want to create separate accounts for each. For example, Mars candy created separate accounts for each of their major candy bars.

16. Follow people- Don’t assume that people only need to follow you. Make sure to get out there and follow or friend important industry leaders or even competitors.

17. Be original- Make sure that you’re posting your own content every now and then and not simply linking to or retweeting everyone else’s.

18. Give thanks- If someone did something nice for your company, use social media to thank them publicly.

19. Use monitoring tools- Using tools like Google Alerts can help you keep track of what is being said about you.

20. Respond to negative comments- Don’t think that leaving a negative comment unanswered will make it go away. It won’t. Instead, respond and try to make it better.

21. Know your audience- Make sure that you know who’s following you and tailor your content to suit them.

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